Do you have any athletes in your family? Are you making eye protection a priority during practice and games? The AAO reports an estimated...

With the weather finally warming up again (and staying that way) we want to discuss something very important...sunglasses! They’re...

And Hello to Seeing 2020! What. A. Year. Everyone here at Bright Eyes is so grateful for how our business has grown this past year. And...

Nearsightedness is on the rise and more kids are needing glasses than ever before. You’re not alone if you’re a parent who was surprised...

Photochromic lenses, or lenses that darken in the sun, have been around for a long time. Although this technology is continually...

Most people have multiple pairs of shoes. You’ve got your running shoes for working out, your dress shoes for special occasions, and a...

As most of us know, it’s snow and ice season in Illinois. In our area, we have some wonderful, dedicated men and women who plow, doing...

Have you ever wondered what opticians do during the day? If you have, you’re in luck. In this month's blog, we’ll take a look into my...

Spring is in the air! With the rush of warm(er) weather recently, it's feeling like it might be time to put away those winter coats and...

Have you had your eye on a new pair of designer frames? Or maybe you’ve been putting off getting a pair of prescription sunglasses. The...

Big Trouble for a Little Leaguer Aaron was incredibly excited for his very first little league game: The Royals versus The Gators....

This month’s blog is about you, the consumer. Business experts exert a huge amount of effort trying to understand what motivates you to...

Blue light has been a hot topic in the eyecare industry lately, but what does it mean to you? Most people would agree that light is good...

Summer is upon us (finally!) and that means being outside a lot more. Swimming, hiking, parks, beaches, riding bikes, fishing the list...